Market Research Continued.
Both Marketing 11 and 12 classes.
You can work in groups of 2-3 if you wish for this assignment.
You are to conduct some market research on one of the following 2 topics.
The name of 'the Hive'
or Items to be sold in the school store.
You will have limited time so it is better if your 'research' is done quickly. You can use surveys, conduct a focus group or do face to face interviews.
In order for you to conduct this research, you will need a clear objective. For example, what should we call 'the Hive' area?
Decide on the research method.
Conduct the research, feel free to use Survey Monkey, Drupal, Google docs, or Facebook/other social media.
Next, summarise the quantitative and qualitative data with suggestions.
This will not only be used in class but also for a planning meeting with Rec Leadership, Mr. Stickley and the rest of the school staff, so keep it professional, clean and concise.
GOOD LUCK!!
Wednesday, December 14, 2016
Tuesday, December 13, 2016
Commercial Day
Today we will be looking at Market Research.
Questions.
1. What is a customer tracking device? Give and example.
Use the following links to help you with questions 2 and 3. LINK 1 LINK 2
2. What are some of the companies that will pay for market research? Why would they do this?
3. (this question is not mandatory). Sign up or download an app for market research. What type of questions do they ask you? Why do they ask you this information? Do you think that your answers while signing up will affect what survey's you receive? Why/why not.
4. Conduct some Secondary Market research on your own. Pose a question, any question, then use the internet to answer your question.
OR: Look at the this website: and say what is some merchandise, if any, that you would be interested in buying?
BEYONDMARS
Today we will be looking at Market Research.
(powerpoint available here:)
Questions.
1. What is a customer tracking device? Give and example.
Use the following links to help you with questions 2 and 3. LINK 1 LINK 2
2. What are some of the companies that will pay for market research? Why would they do this?
3. (this question is not mandatory). Sign up or download an app for market research. What type of questions do they ask you? Why do they ask you this information? Do you think that your answers while signing up will affect what survey's you receive? Why/why not.
4. Conduct some Secondary Market research on your own. Pose a question, any question, then use the internet to answer your question.
OR: Look at the this website: and say what is some merchandise, if any, that you would be interested in buying?
BEYONDMARS
Monday, December 12, 2016
Missing Tasks
This is your last week for getting in missing work. It will NOT be accepted after this FRIDAY.
Start Market research.
Today we will talk about 'the Hive' and 'Researching' a possible name change.
Start Market research.
Today we will talk about 'the Hive' and 'Researching' a possible name change.
Friday, December 9, 2016
Today you will finish watching "Thank you for Smoking"
Just Marketing 11
1. What is a lobbyist?
2. What do lobbyists do?
Marketing 11 AND 12
3. In paragraph form, explain the positives and negative of lobbyists on companies and society.
Just Marketing 12
4. Find an industry that uses lobbyist. Give an example of how the lobbyist have been used and what they have done, good or bad.
Just Marketing 11
1. What is a lobbyist?
2. What do lobbyists do?
Marketing 11 AND 12
3. In paragraph form, explain the positives and negative of lobbyists on companies and society.
Just Marketing 12
4. Find an industry that uses lobbyist. Give an example of how the lobbyist have been used and what they have done, good or bad.
Thursday, December 8, 2016
Tuesday, December 6, 2016
Both Marketing 11 and 12
Today you will be looking at Amazon. A company that has had a huge growth rate and success. Not only have they been a success in online sales, but also in distribution.
LINK
1. Remembering the 4 P's, Place being one, also time and place utility, how will using drones be an advantage to Amazon?
2. What obsticles stand in the way for drone use for Amazon?
LINK
3. What is Amazon Go?
4. What is your prediction of this model of store, will it catch on, will it be successful (will people adopt the technology).
5. This will end the P.O.P. point of purchase display. What is a P.O.P. display?
Today you will be looking at Amazon. A company that has had a huge growth rate and success. Not only have they been a success in online sales, but also in distribution.
LINK
1. Remembering the 4 P's, Place being one, also time and place utility, how will using drones be an advantage to Amazon?
2. What obsticles stand in the way for drone use for Amazon?
LINK
3. What is Amazon Go?
4. What is your prediction of this model of store, will it catch on, will it be successful (will people adopt the technology).
5. This will end the P.O.P. point of purchase display. What is a P.O.P. display?
Friday, December 2, 2016
Marketing 11
Commercial presentations today.
Marketing 12
You can work in pairs for this assignment. (It replaces the Negative Advertising assignment from the other day)
Each pair is to pick one 'show' from the following of Under the Influence BRAND ENVY a radio show on marketing and advertising.
On Friday, all the marketing 12's will sit down and share what we have learned.
Write the following down as notes to share.
You are to summarise the main theme and point of the 'show'.
Then you are to share 5 (interesting, surprising) points/facts from the show be specific.
Thursday, December 1, 2016
Both Marketing 11 and 12
Viral Ads
Today we will be looking at 20 of the most shared Ads (shared, not necessarily viewed) of 2016.
Here is the LINK
Start by watching the Ads
1. Are there any common strategies used in several of these commercials that went 'viral'?
2. Pick 3 ads, (make sure you say what number they are) and explain both who the target market is and some of the marketing strategies used.
3. Are there any ads that may have failed? Some ads may be popular, but not get across the intended message or may even backfire. Is this true of any of these ads?
Viral Ads
Today we will be looking at 20 of the most shared Ads (shared, not necessarily viewed) of 2016.
Here is the LINK
Start by watching the Ads
1. Are there any common strategies used in several of these commercials that went 'viral'?
2. Pick 3 ads, (make sure you say what number they are) and explain both who the target market is and some of the marketing strategies used.
3. Are there any ads that may have failed? Some ads may be popular, but not get across the intended message or may even backfire. Is this true of any of these ads?
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