Market Research Continued.

Both Marketing 11 and 12 classes.

You can work in groups of 2-3 if you wish for this assignment.

You are to conduct some market research on one of the following 2 topics.
The name of 'the Hive'
or Items to be sold in the school store.

You will have limited time so it is better if your 'research' is done quickly.  You can use surveys, conduct a focus group or do face to face interviews.

In order for you to conduct this research, you will need a clear objective.  For example, what should we call 'the Hive' area?
Decide on the research method.
Conduct the research, feel free to use Survey Monkey, Drupal, Google docs, or Facebook/other social media.
Next, summarise the quantitative and qualitative data with suggestions.

This will not only be used in class but also for a planning meeting with Rec Leadership, Mr. Stickley and the rest of the school staff, so keep it professional, clean and concise.

GOOD LUCK!!