Both Marketing 11 and 12

1. Companies are using pre-made costumes to advertise their ICONS.  Find five examples of this on-line.  (Copy the pictures or describe them)

2.  How do companies attempt to capitalise (benefit from) on Halloween and other holiday.  (at least 5 ways)

3.  Would Halloween (and other holidays) be as 'big of deal' if it wasn't for corporate advertising?  Explain your answer. 

Marketing 11:

Finish Projects and hand them in on Thursday

Marketing 11

Discussion on Utility

Marketing 12

Case study on currency exchange

Game on trade.

Commercial Day

Marketing 11

New Products /

Igniting the Buzz

We have been looking at Product Development.  Some products are Fads, some are Niches, and some are here for the long haul.  In this assignment, you are to take your knowledge as a marketing professional and predict some of the newest ‘hot’ products in on the market.  In other words, you are to find one product that is less than a year old (or has only been available to the general public for less than a year) that is not currently popular, but you think it will become popular and successful. 

Your assignment should include:

• Name and description of the product/service (what it does, a picture, price etc)
• EXPLAIN the stage of product development that the product is in. (Remember to see ‘Stages of Product Development’ in your notebook or on pgs 176-177)
• Next you must describe the Products Utility.  (Form Utility: material, scent, flavour, colour, design, packaging, Information Utility, Place Utility, Time Utility, Possession Utility)  Some of these may not apply to all products
• You must then write a paragraph, using the information that you have presented above, to explain why you think the product will be successful.  Remember to take into account how the product is being marketed.  Sometimes good products do not sell well if they are marketed poorly and poor products can sell well if they are marketed well. 

Here are some links to help get you started finding New Products (You are welcome and encouraged to find products on your own as well)

Great new product site of products that are just hitting the market

http://www.inventionconnection.com/whatsnew.html

New Gadgets from ‘Wired’ Magazine

http://blog.wired.com/gadgets/

Slim cream, slim patch etc

http://www.cracompany.com/

Marketing 12

Finish your Free Trade assignment.  

GAME for the second half.  

Commercial Day

Talk on inventions and innovations.   (Discussion videos HYPERLOOP, DEEP SPACE)  Apple moving into TV content.  

Today we are going to move onto inventions and innovations.

Use this LINK for the following questions.

1. Pick 5 different products from the list. For each one, say if it is an invention or an innovation and explain why.

2. Pick one product that you think will be a success and explain why?

3. Pick on product that you think will not be (very) successful and explain why?

4. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

LINK

a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why

Marketing 12,

FINISH off your Trade Deal Assignment.  

Marketing 11

Please  answer this question in paragraph form. How does product placement and branding affect the movie industry and society as a whole?  Is it a good thing?  Bad thing? Does it have an impact?  Are people aware?

Marketing 12

Please finish your assignment from yesterday.   

Mon Oct 24

Marketing 11

Hand in Going International Projects

Today we will be watching a movie, The Greatest Movie Ever Sold.

Marketing 12.

Discussion on Trade and Economics.

Prepare a word document, powerpoint, video, or prezi on free trade agreements.  
http://prezi.com/
http://www.xtranormal.com/

You may work in partners for this assignment.  
Include: What is a free trade agreement?
What are the positive and negatives of free trade agreements, in general?

Next, pick one country that Canada has a free trade agreement with and produce a report on that agreement. What are the benefits for Canada? For the other country? What are the trade items? How important is the trade agreement to Canada (what percentage or our trade)? Is it important for all of Canada or just certain industries? Other interest facts.

Commercial Day 

Marketing 11

Carry on with projects

Marketing 12

Today we will be looking at currency.

1. What sets the price or value of currency?  Research the answer on-line

Oct 19

Marketing 11

Continue to work on project

Marketing 12

(Marketing Plan Project: Requirements to be included.
Name of product/service
Customer Profile/target market
Competitive Analysis (pg 120)
Market research questions (at least 10)
Benefit Analysis (pg 202)
Packaging, Logo, Slogan, Jingle and discuss advertising strategies
Distribution, have details on the 5 countries that you are going to distribute your product/service.
An advertisement plan including one example ad.


Today we will be looking at drones.

The following link shows how drones are already being used for advertising (dronevertising) and how they may be used more.

LINK

Next, look at the following link.  Currently there are very few restrictions on drones.

LINK

Questions

1. How have drones been used for advertising already, including with in Canada?

2. What ways will marketers be able to use drones if some of these restrictions come into place?

3. Do you have any predictions about dronevertising?  What about drone delivery as Amazon has proposed. Or drones being used in sports stadiums?

Commercial Day

Notes on competition

Check out some of these Global Marketing Mistakes at this LINK
New project

Going International: Marketing in a Globalising World. PROJECT

For this project, you may work alone or with a partner. You are to find a product or service that is NOT sold in Canada. You are then responsible for marketing this product in Canada. Keep in mind current consumer trends, people are becoming more concerned about the environment, we are moving into a recession etc. It can be anything as long as it isn’t sold in Canada (It must be legal of course).

Project must include all of the following:

• Picture(s) and description of the product or service
• Advantages of bringing the product to Canada
• Disadvantages of bringing in the product to Canada
• Cultural Challenges
• Who will the target market be
• A slogan for the product
• A jingle for the product
• A list of direct and indirect competition
• One of the following (must include the slogan and/or jingle)
o Two different advertisements that include both print and pictures
o A 15-30 radio/sound advertisement
o A 15-30 second T.V. Commercial

DUE: Mon Oct 24

Marketing 12

Hand in Project.

Discussion and worksheet on Recession.  Talking about economic theories and global trade.  

Marketing 11

Discussion on the Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.

Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.

http://www.worldofmarketing.nelson.com/studactivities_ch03_02.html

Marketing 12

Traditionally, marketing tended to target men more than women.  Since research shows that women make most purchasing decisions in households in Canada more marketing is being directed at them.  Also, traditionally women are often portrayed as sex objects.  This too is being changed by some companies.  Read the LINK here to find out more about 'Fem-Vertising'. 

Questions

1. How does advertising with models affect women in a negative way? 
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising? 

Marketing 11

Today we will watch a video on Global Economics. Next answer the following questions and hand them in.

1. What are the WTO, IMF and GATT?

2. What were they set up to do?

3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.

a) fair trade

b) fair or living wage

5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this.

6. Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

Marketing 12

Finish Projects. Last class time today DUE TUESDAY

Commercial Day

1. Use the internet to look up GDP and then define it in your own words.

Next look at the next link on GDP and the World. (I've given you a link to a map with the country names as well)

http://en.wikipedia.org/wiki/Image:GDP_nominal_per_capita_world_map_IMF_2007.PNG

http://www.mapsnworld.com/world-map-political.html

2. What country's have the highest GDP?

3. What areas have the lowest GDP?

Many large company's operate internationally and a country's GDP could impact the company or change how a product is marketed. Coke is a good example go to the link below.

http://www.coca-cola.com/

4. Is it a good idea for coke to sell and advertise in so many countries around the world? Why or Why not?

5. What are some other company's that could operate all over the world (in country's with high and low GDP)?

6. What are some company's that would only be successful in country's with High GDP?

Marketing 12

You are to finish up your projects

Notes on Motivational theory

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Marketing 12

Now that you have a plan on how you can use different marketing media or opportunities to promote your brand.  Now it is time to do it.  You are to create on Social Media ad/promotion/campaign, one promotional video/commercial and one static ad (any media).  They may be all different or all part of one overarching themes or campaigns.  

Marketing 11

Please make sure that you have the following handed in:

Seth Godin ques (sept 12)
Pet Rocks
Icons
Buying into Sexy
Story of Stuff
3D printing
Marketing Plan Project
Survey Project

Marketing 12.  

Please read 326 to 329

Answer questions 2a and 3a and hand in

Next, for your project, explain what distribution channels you will use to distribute your goods.  

Now that you have chosen a method of distribution, it is time to look at specific countries.  You are to choose 5 countries that you are to focus your distribution in.  You may choose to have a base country on several different continents or just focus on one or two continents.  What you need to do is decide what countries will best suit your target market.  You need to include several Statistical Reasons for the countries you have chosen.  Use this LINK for the statistics. 

Marketing 11

Finish you projects from yesterday.  Due Tuesday.  Missing tasks reports will be handed out next week.

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  When coming up with a packaging, it is import to keep in mind the following.

Durability:  Can the package survive shipping?
Cost of material: How expensive is the package?
Appeal: Is it appealing to the customers? 
Unique: Do you have a unique design
Shipping: Is it cost effective to ship?
High end: Does the packaging make the product unique or appealing to a high end market?

Commercial Day

Congratulations, after receiving an outstanding recommendation from Mr. Southwell, Hurtsville Marketing Inc. has hired you as the new Department Head of the Market Research Division.

                           

Hurtsville Marketing Inc is looking at introducing some new products into the Newton area of Surrey, specifically at Frank Hurt Secondary. 

 Your Task: It is your job to come up with either a new or existing product or service that the students ages 13-18 would be interested in.  You must then make a list of at least five survey questions, multiple choice or yes no type questions are best.  You must then ask at least 30 people the questions and record them in chart form.  It is best if you ask a variety of different students, from different grades, classes, of different genders etc.  (half of them may be from your department {class} but the rest must be from different classes.)  Once we have your info, the whole department will look at your results to decide whether or not they agree with your findings.      

     

Corporate Resources: There are 4 different sample charts located on the Frank Hurt Shared Drive: Go into the Frank Hurt Shared Drive, Classes, Mr.Southwell, Consumer Customer Sample Charts.   (Always, sometimes, never #1 is my suggested format but you’re the Boss!)

Once you have completed your survey, you are to present your findings using at least one GRAPH (Pie, Bar, Line etc.).  You will present your findings on a small poster to be displayed to the rest of the employees in the boardroom (classroom).  Include in your poster a clear and concise summary of what you have found out from your survey.  Your findings will be discussed at a group meeting with all staff.      

Marketing 12

Today it is time to perform a Benefit Analysis.  That is when you look at your brand specifically and see your benefits of choosing your brand to your customer.  This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition.  By doing this you should start to think about how your brand will be packages, shaped etc.  Please see page 202

     

Sorry for still being away

Marketing 11

ASSIGNMENT:
Today we will start by looking at 3D printing. 

Please read this LINK

Next go to the Makerbot and explore the website. 

Questions.

1. What are the applications/uses for a 3D printer
a) for companies
b) for home users.

2.  What job or business opportunities do 3D printers create?  Explain how they would make $.

3. Will current companies care about 3D printers?  How will current makers of products compete against 3D printers?  Think about marketing and BRANDING :)
 
4.  Paragraph.  What do you think the future holds for 3D printers?  Will they become popular? Be a fad or niche?  Will companies try to stop them.  Are they practical?


Marketing 12 

Now that you know a bit about your competition, it is time to conduct some market research.  Since both groups have products that most students are not the target market for, you are not required to actually conduct the research but instead come up with a plan on how you would conduct your research.  This must include a series of questions (at least 10) that you would ask in either a survey (postal, phone, internet), face to face interview, focus group or a combination of many.  I will check your progress to help you as needed. 

Marketing 11

Keep working on your projects

Marketing 12

Here is the next step with your projects:

By now you will have your brand and know who your target market is.  Now is time to size up the competition.  Today you need to complete a Competitive Analysis.  Start with creating a list of your Direct Competition.  From that list pick two and create a Competitive Analysis Chart (like the one on page 120).  Looking at your competition is good way to get ideas for your own brand