Marketing 11
Discussion on the Free Market and Read Section 3.2 Competitive Advantages (Sustainable and Unsustainable Advantages)as a class. Discuss reading as we read.
Next go to the following link and complete Questions 1 and 3 BUT you DO NOT need to complete the assignment with Playstation and XBOX you can pick any two companies that are in DIRECT Competition.
Marketing 12
Traditionally, marketing tended to target men more than women. Since research shows that women make most purchasing decisions in households in Canada more marketing is being directed at them. Also, traditionally women are often portrayed as sex objects. This too is being changed by some companies. Read the LINK here to find out more about 'Fem-Vertising'.
Questions
1. How does advertising with models affect women in a negative way?
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising?
Questions
1. How does advertising with models affect women in a negative way?
2. How is Fem-Vertising different?
3. What benefits have companies like Dove had from fem-vertising?
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