Congratulations, after receiving an outstanding recommendation from Mr. Southwell, Hurtsville Marketing Inc. has hired you as the new Department Head of the Market Research Division.
Hurtsville Marketing Inc is looking at introducing some new products into the Newton area of Surrey, specifically at Frank Hurt Secondary.
Your Task: It is your job to come up with either a new or existing product or service that the students ages 13-18 would be interested in. You must then make a list of at least five survey questions, multiple choice or yes no type questions are best. You must then ask at least 30 people the questions and record them in chart form. It is best if you ask a variety of different students, from different grades, classes, of different genders etc. (half of them may be from your department {class} but the rest must be from different classes.) Once we have your info, the whole department will look at your results to decide whether or not they agree with your findings.
Corporate Resources: There are 4 different sample charts located on the Frank Hurt Shared Drive: Go into the Frank Hurt Shared Drive, Classes, Mr.Southwell, Consumer Customer Sample Charts. (Always, sometimes, never #1 is my suggested format but you’re the Boss!)
Once you have completed your survey, you are to present your findings using at least one GRAPH (Pie, Bar, Line etc.). You will present your findings on a small poster to be displayed to the rest of the employees in the boardroom (classroom). Include in your poster a clear and concise summary of what you have found out from your survey. Your findings will be discussed at a group meeting with all staff.
Marketing 12
Today it is time to perform a Benefit Analysis. That is when you look at your brand specifically and see your benefits of choosing your brand to your customer. This is very useful in creating your advertising strategy because it will help you know what is 'better' about your brand over your competition. By doing this you should start to think about how your brand will be packages, shaped etc. Please see page 202
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