Notes on Motivational theory

Activity:

Go online and find some billboard advertisements.  Next copy the chart below.  You need to find two examples of advertisements that fit the 4 advertising appeals. 

Social, fashion

biological, food

safety, shock etc

rational, post secondary education

Please hand this in when you are finished. 

Advertisement (picture of ad)	Target Market	Advertising Appeal (social, emotional, etc)	Overall Effectiveness (1-10) (your opinion)

Marketing 12

Now that you have a plan on how you can use different marketing media or opportunities to promote your brand.  Now it is time to do it.  You are to create on Social Media ad/promotion/campaign, one promotional video/commercial and one static ad (any media).  They may be all different or all part of one overarching themes or campaigns.