Marketing 11

Finish you projects from yesterday.  Due Tuesday.  Missing tasks reports will be handed out next week.

Marketing 12

Branding and Packaging

Today you are to come up with a Slogan, Logo, Packaging Design and discuss your advertising strategies.  When coming up with a packaging, it is import to keep in mind the following.

Durability:  Can the package survive shipping?
Cost of material: How expensive is the package?
Appeal: Is it appealing to the customers? 
Unique: Do you have a unique design
Shipping: Is it cost effective to ship?
High end: Does the packaging make the product unique or appealing to a high end market?