Marketing 11

Marketing Plan Research Project

The Assignment:  One of the best ways to learn about marketing is to take an in-depth look at one company’s marketing plan.  You can learn a lot from looking at how successful companies market their products and services but is also useful to look at companies that have failed in marketing and examine why. 

Task one:  You are to pick one company to research.  It can either be product base or service based.  The project will be more interesting if you pick a company that you have an interest in. 

Task two:  Once you have a company in mind, do a quick internet search and see if you will be able to find information on their marketing strategy.  You are welcome to choose a small company however, you may have to dig a little to find the information that you need.  If you can not find any information, choose a different company. 

Task three: You are to produce a report on the company’s marketing plan.  You can choose to present this report in any of the following ways:

• A typewritten report (must include pictures)
• A PowerPoint presentation
• A poster presentation
• By creating a video, (using Windows Movie Maker for example)

Your report must include ALL of the following!

• A brief overview of the company and why you chose this specific company.
• Is it product or service based?
• What is their organisational focus? (regional, international, brand, or distribution)
• Who is the ‘Target Market’?   Be sure to mention demographics!
• Evaluate the companies approach to each of the 4 P’s (price mix, product mix, promotion mix, and place mix)
• What are the strengths of the marketing plan?
• What are the weaknesses of the marketing plan?

This is a chance for you to showcase your skills and what you have learned. 

Remember to ask if you’re having trouble finding information, I will be more than willing to help!!

DUE FRIDAY

Marketing 12

Hopefully by today, you have been able to come up with a Brand Idea. 

Your first step is to get an idea for your target market so you know how to advertise to your customers.  You are to create a customer profile for your Target Consumer.

Read page 80 to help. 

The next step will be tomorrow.  

Commercial Day

Marketing 11

Today, we are going to carry on with the ideas of creating 'buzz' and the idea of Motivating peoples behaviour.  

Video Questions:
1. Do you think that Mukluk boots would have 'taken off' if Kate Moss (supermodel) hadn't been seen wearing one of the first pairs? Why?
2. What are 'knock offs"
3. What is 'word of mouth marketing' (Idea viruses)?
4. Why are 18-24 year olds a good demographic to market to?

Marketing 12

Part one of you new Marketing Plan Project: Create your own brand

With your team, (up to 3 people) you are to brainstorm and come up with ideas for a brand.  You will ultimately have a full marketing plan for this brand including plans for distribution, packaging, slogan, logo, promotion etc but first you need to come up with ideas.  Read page 34 in the textbook and then come up with an brand idea. 

Prepare to 'pitch'  your idea to Mr Southwell

Next, create a customer profile for your Target Consumer.

Read page 80 to help. 

The next step will be tomorrow.  

Wed Sept 28

Commercial Day

FREE Economics Seminar open to you.  Check it out HERE BOTH Marketing 11 and 12

Today you will be going through a tutorial on stock trading.  Here is the LINK or you can search for another tutorial on you own to answer the questions.  There are several on youtube but you may have to watch a few to answer all the questions.  This should help you with your trading

Questions

1. What is a stock?
2. What is the difference between common and preferred stocks?
3. What causes the price of stocks to go up and down?
4. What is a dividend?
5. Explain what a price to earnings ratio is?
6. What is the NASDAQ?
7. What are Bulls, Bears, Chickens and Pigs in investing?
8. Accoriding to the the recap at the end of the article, what happens to pigs?

Commercial Day

Notes 

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12

Today we will be looking at Millennials.  As mentioned before, in marketing, young people are seen as an important target market.  Partly because they are the early adopters and important players in 'crossing the chasm'.  In Canada (similar in the U.S.) Millennials make up only about 19% of the population but are seriously targeted by marketing firms. 

Questions

1. Who are Millennials?

READ this LINK

2. How much are advertisers targeting Millennials compared to other groups?
3. Explain the different types of Millennials according to the infographic.
4. How should advertisers reach each group.

Next, read this LINK

5. Explain how this article describes how Mobile ad targeting Millennials should be made.

Read this LINK

6. What are Black Friday and Cyber Monday?  (They are not traditionally Canadian but Canadian retailers are trying to cash in on the hype)

7. Explain at least 5 significant things in the infographic about Black Friday, Cyber Monday and how they relate to Millenials and shopping.

WE FOR SHE Field trip oppourtunity for female students. 

Marketing 11

Unit 1 Quiz (5 minutes to review)

Next there is a short assignment on....

SLOGANS

Finish the assignment at this LINK

Check stocks

Marketing 12

Assignment. 

Marketing is becoming less about getting information out to consumers and more about getting information from consumers (to then use to influence the same consumers of course).  Google is one of the emerging masters of this.  Today we look at some of the business acquisitions Google has been making and why?  How does this strengthen their company?

LINK

Questions. 

1.  Why do companies buy out other companies (more than one possible reason)?
2. What is the 'talent war'?
3. Describe 3 of Google's recent acquisitions.
4. The very end of the article predicts that in the future, Google could posses as much if not more power than governments.  Do you feel this is true in anyway?  If so, how do you feel about this? 

Commercial Day

Marketing 11


Video "Buying Into Sexy"

After the video, answer the following questions and E-Mail the to me please.

1. What is a Tween?

2. What is "Age Compression"?

3. Do you think that Demand for products always exists, or can marketers create demand? Explain.

4. Do you think that 'sexy' ads improve or hurt the overall image of women? Explain

Review Game

Finish assignment from yesterday.  

Sept 21

Marketing 11

Presentations from Marketing 12's

Review

First, complete questions 1,2,7,8 page 32 and 33

next,move onto the practice quiz below.

Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.

Marketing Definition and business Basic NOTES

Goods and Services  

Supply and Demand NOTES

Evolution of Marketing (4 phases) NOTES

Marketing focus (regional, national, international, brand, distribution) NOTES

Marketing activities (10 of them)

4 P's

Push and Pull strategies

Test/Quiz on FRIDAY out of 15

Marketing 12

As you remember from last year, word of mouth marketing is what marketers strive for. Social media is becoming more and more important in marketing because it helps create word of mouth. This is key because it is a cost effective way to market. 

Go to this LINK then summarize EITHER the 10 basic tips or the 10 advanced tips to social media marketing. Each summary should be a couple of sentences or several points in point form.

Commercial day

Marketing 11

Notes on Marketing Focus,

Next please read pages 16 and 17.

Think of a charity or non-profit organisation.  You will need to create a chart similar to the one below (it will need space for 10 marketing activities).  Put the name of the charity or non-profit at the top of your chart. Name each activity on page 16 and 17 in the first column.  Briefly explain what each marketing activity is in the second column.  In the last column, put a V is that marketing activity is VERY IMPORTANT to your charity.  Put a S if the marketing activity is SOMEWHAT important, or put an N if it is NOT IMPORTANT at all.

MARKETING 12 you PRESENT TOMORROW :)

Marketing Activities of Nonprofit Organisations

Name of Nonprofit Organization: __________________________

Marketing Activity	Brief Description of Marketing Activity	Your Rating (V S N)

Marketing 11
Talk on Advertising Icons.  LINK to a quiz for fun

Choose TWO successful AND TWO unsuccessful icons and answer the following questions for each.

1. Describe the product/brand the icon represents
2. Why do you think marketers used this icon?
3. Why do you think it was a success/failure?
4. When did the campaign start and how long did it last?
5. Include a picture of the Icon

LINK to help 

Marketing 12 

New Project.  

Target Market Presentation

You and your team.  (up to groups of three) are to create a presentation where you demonstrate the idea of Target Market.  It could be like a quiz show or just a presentation.  It can be a video or an interactive website.  Your goal is to show that you understand what target markets are and that different products may have different targets AND to teach it to the Marketing 11's 

It is out of 25 and 5 marks will come from the Marketing 11's.  We will be presenting these on Wednesday!!! 

Today we will watch the 'Story of stuff'. ( We will also check your INVESTOPEDIA Accounts to see how you are doing).  Then answer the questions. 
The film shows problems with our current consumer culture but also points out some key marketing terms.

1. What is planned obsolescence?
2. What is perceived obsolescence?
3. What are your feelings on this 'film'? Is the world in 'crisis', should we change?
4. Everyday, people are becoming (a little) more aware of how their actions affect the environment and therefore themselves. Companies are trying to become (or a least appear) more environmentally responsible. This is part of what is sometimes called the 'Green Revolutions'. Write a paragraph about what marketing opportunities are being created by the Green Revolution for existing businesses, new businesses, and marketers. Feel free to use the internet as a resource.

Marketing 12 questions. 

1. What is an externality. 
2. When it comes to financial reporting, why are externalities important.
3. Given your understanding of stock trading, do people make stock choices based on short term gains or long term (more than a year)?
4. What are the implications of this on a companies willingness to make decisions (like making their production more environmentally friendly) if it affected their short term profits.

Commercial Day

Marketing 11 
Notes  on product life cycles Discussion on 'Fads' 

Activity: Answer the following questions after reading about Pet Rocks

Readhttp://individual.utoronto.ca/elaine/petrock.htm

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?

2. Why do you think his idea worked?

Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.

3. Name and briefly describe your three fads

4. a) Why do you think fads happen?

Marketing 12

Talk on Hyper Marketing and Hyper-local Marketing. 

Questions

1. What is Hyper Marketing and Hyper-Local-Marketing?
2. What do Google, Facebook, Tumbler etc have that is truly valuable?
3. Is it a good idea to be treating potential customers differently (eg offering different deals to different customers?)
http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901197,00.html 
4. How is Twitter used for Hyper and Hyper local marketing. 
5. What are your feelings about companies keeping and selling  information about you and your selling habits

Marketing 11

Notes on the Evolution of Marketing

Next complete the following questions. (you may use the class textbooks, Chapter 1 to help)

1. Explain what Push and Pull stratagies are in Marketing

2. What is the difference between a product based business and a service based business?

3. You are to name (or find on-line) 8 different products or services.  For each one, you are to try to explain who the target market is.  Gender, age, income level, where they live etc.  

Marketing 12

today we are going to take a look at 'Mobile Marketing'.

Use the following link to answer the following questions.

http://en.wikipedia.org/wiki/Mobile_marketing

1. What is mobile marketing?

2. How is mobile marketing involved with video games?

Next use this link : http://www.techvibes.com/blog/recession-proof-your-business-invest-in-mobile-marketing

3. Why us it important to continue to spend money on marketing even during a recession.

4. Why is mobile marketing said to be a good way of advertising during a recession?

Use the following link for question 5

http://mmaglobal.com/?q=node/10170

5. How has mobile marketing evolved and changed?

6. Mobile Marketing is expected to change and become more widely used. Do you agree, why or why not?

7. Find 2 example of mobile marketing and explain them (include pictures if you can). 

Sept 13

Commercial Day

Check stocks and discuss

Marketing 11

Notes and discussion on the Economic Cycle 

Next,  (the rest of the assignment from yesterday)

Now you can practice the principle of supply and demand by playing Lemonade Tycoon.

Here is a link

Business is competition so, we will have PRIZES for the top finishers.

Marketing 12

We will be looking at newer form of marketing this year.  Today we are looking at something called Guerrilla Marketing.

1. What is guerrilla marketing?

2. Give three examples of Guerrilla Marketing?

3. Go to the following link and explain what each of the campaigns were and WHY they failed/backfired.

guerrilla marketing gone wrong.

http://www.cbc.ca/consumer/story/2009/07/30/f-guerilla-marketing-advertising.html

Marketing 11

Talk on Supply and Demand and the stock market.

Now you can practice the principle of supply and demand by playing Lemonade Tycoon.

Here is a link

Business is competition so, we will have PRIZES for the top finishers.


BOTH MARKETING CLASSES!

Today we are going to start a new 'project' that will last the whole semester.

To start, please go to the following link (called Investopedia)and create an account for yourself.


Marketing 12


Next work on these questions. 
1. What is the difference between 'preferred and common' stocks?
2. What is a blue chip stock?
3. What are dividends?
4. What is the consumer price index?

Sept 9

Good afternoon,

I am very sorry for being away today.  I wasn't planning on it (strep throat in my house).  I hope you have a good day and great weekend.

Marketing 11

First, take some time to finish the first 2 assignments.

Here is today's assignment

Start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Marketing 12

Please start by finishing any missed work.

Today's assignment

Read this LINK

1. (review) What is planned obsolescence (or perceived obsolescence: when you think/feel a product is no longer useful or good because there are newer versions)?

2. What is new on this versions Iphone? Is it a significant improvement over the last?

3. Do you see Apple as employing planned obsolescence as a strategy or is it just trying to offer ever better products?

4. Are benefits or down sides of planned obsolescence, explain?

Have a great weekend!!

Sept 8

Commercial Day

Marketing 11

Notes and discussion on the 4 P's (VERY IMPORTANT)

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~

http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Marketing 12

Go to the following link and cut and paste 3 ads that match each of the five Goals of Advertising Pg. 339-343 in your textbook, include a brief explaination as to how each ad fits with the goals of advertising. This will mean that you have to find 15 ads in total. This will be tricky for some goals so you may have to search a bit. Please e-mail me your work.

http://www.vintageadbrowser.com/

Welcome to Marketing!

For most classes, we will be doing a lesson as a class and then you will find further instructions here.  Remember that there are 2 classes so Marketing 11's do the work for that class and Marketing 12 do the work for that one.  Today you will receive your course outlines and go over course expectations. 

Marketing  11
Today we will me taking notes and going over the course outline.  

Marketing is all about making an impact and getting people to remember. For todays class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you. 

So, 3-5 ads that impacted you
Descriptions of the ads or the ads themselves
Descriptions of how they impacted you
One word that describes how it impacted you

When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John" 

Marketing 12

Hopefully you haven't forgot everything you learned in marketing in the past.  It is time to refresh your memory. 

Time to think about Branding.  Brand image is key to most companies and even people and politicians.  Today you will be looking at the U.S. election.  Both Donald Trump and Hillary Clinton have a brand image.  In fact, Trumps main strength isn't his business skill but his marketing skills.  

Use this LINK and internet searches to answer the following questions.

1. Describe in detail Trumps Brand.

2. Describe in detail Clintons Brand.

3. What are each of their target markets?

4. What strategies are they using to reach thier target markets?

5. How effective are these stratagies, in other words, which stratagies are working well and which are not.  

Please email me your answers.  With your names.  

***Remember to check the website if you are ever late or away.****