Sept 9

Good afternoon,

I am very sorry for being away today.  I wasn't planning on it (strep throat in my house).  I hope you have a good day and great weekend.

Marketing 11

First, take some time to finish the first 2 assignments.

Here is today's assignment

Start by watching the following link. The presenter is an expert, world renowned Marketer and he is a good speaker too.
http://www.youtube.com/watch?v=xBIVlM435Zg
Then answer the questions in the attached assignment.

1. How often does Coke Japan come out with a new product? Give an example of one.
2. How much was Arby's going to spend on their oven mitt campaign?
3. What group of people (looking at the product life cycle) should marketers be focusing on.?
4. Why was 'Silk' sold in the refrigerated section even though it didn't need to be refrigerated?
5. When marketers are trying to come up with new products, what advice would you give them after watching this video?

Marketing 12

Please start by finishing any missed work.

Today's assignment

Read this LINK

1. (review) What is planned obsolescence (or perceived obsolescence: when you think/feel a product is no longer useful or good because there are newer versions)?

2. What is new on this versions Iphone? Is it a significant improvement over the last?

3. Do you see Apple as employing planned obsolescence as a strategy or is it just trying to offer ever better products?

4. Are benefits or down sides of planned obsolescence, explain?

Have a great weekend!!