Welcome to Marketing!

For most classes, we will be doing a lesson as a class and then you will find further instructions here.  Remember that there are 2 classes so Marketing 11's do the work for that class and Marketing 12 do the work for that one.  Today you will receive your course outlines and go over course expectations. 

Marketing  11
Today we will me taking notes and going over the course outline.  

Marketing is all about making an impact and getting people to remember. For todays class, you are to write about 3 to 5 advertisements or sales pitches where someone was successful in making an impact on you.  It may have been a positive impact or negative.  If it was an advertisement, please include the ad.  If not, please describe it.  Describe in detail how it made an impact on you.  In the end, try to explain in ONE word, how the ad (sales pitch etc) was able to impact you. 

So, 3-5 ads that impacted you
Descriptions of the ads or the ads themselves
Descriptions of how they impacted you
One word that describes how it impacted you

When you are done, please email it to me with the title First Assignment and YOUR Name in the title.
eg. "First Assignment, John" 

Marketing 12

Hopefully you haven't forgot everything you learned in marketing in the past.  It is time to refresh your memory. 

Time to think about Branding.  Brand image is key to most companies and even people and politicians.  Today you will be looking at the U.S. election.  Both Donald Trump and Hillary Clinton have a brand image.  In fact, Trumps main strength isn't his business skill but his marketing skills.  

Use this LINK and internet searches to answer the following questions.

1. Describe in detail Trumps Brand.

2. Describe in detail Clintons Brand.

3. What are each of their target markets?

4. What strategies are they using to reach thier target markets?

5. How effective are these stratagies, in other words, which stratagies are working well and which are not.  

Please email me your answers.  With your names.  

***Remember to check the website if you are ever late or away.****