Commercial Day

Notes 

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories

Baby Boomers

Males

Females

Upper Income,

Middle income,

Low income

Urban

Suburban

Rural

Marketing 12

Today we will be looking at Millennials.  As mentioned before, in marketing, young people are seen as an important target market.  Partly because they are the early adopters and important players in 'crossing the chasm'.  In Canada (similar in the U.S.) Millennials make up only about 19% of the population but are seriously targeted by marketing firms. 

Questions

1. Who are Millennials?

READ this LINK

2. How much are advertisers targeting Millennials compared to other groups?
3. Explain the different types of Millennials according to the infographic.
4. How should advertisers reach each group.

Next, read this LINK

5. Explain how this article describes how Mobile ad targeting Millennials should be made.

Read this LINK

6. What are Black Friday and Cyber Monday?  (They are not traditionally Canadian but Canadian retailers are trying to cash in on the hype)

7. Explain at least 5 significant things in the infographic about Black Friday, Cyber Monday and how they relate to Millenials and shopping.