CHAPTER 3 and 5 STUDY TERMS

All of the following are fair game for Tuesday's Test!!

innovation
invention
freasability study (study to see if it can be made and if it will make money)
8th stage of product development (market entry)
utility
form utility
information utility
place utility
possession utility
product mapping
knock off
word of mouth marketing
tween
age compression
ergonomics
What can be done in store layout to Increase sales and Decrease Shrinkage.
What can be done to increase sales
Word of mouth marketing
Knock off
loss leader
Product Life Cycle (introduction, growth, maturity, decline/decision point)
Economic Cycle
Free Market and some benefits
Command Economy


Assignment. for BOTH Marketing 11 and 12

Read the following LINK

1. What is test marketing?
2. What is your opinion of McDonalds using Kale in its menu?
3. From a marketing stand point, could it be valuable for McDonalds to offer items even if they are not very profitable?  Why or why not?