Marketing 11
Go to the following link and answer the following questions.
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN
Marketing 12
Read pages 221-225.
1. Define, Co-Branding, Brand Licensing, and Brand extensions.
2. Now find 3 examples of failed Brand Extensions. (other than Colgate)
3. Find 5 examples of Brand Licensing and Co-Branding.
4. (talk with a neighbour). Can you think of an oppourtunity for an existing company to extend their brandÉ Eg, restaurant to grocery store. Phone technology to home security etc.
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