Marketing 11

Today there will be some reading and questions.

Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.

1. Define Product mapping in your own words.

2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:

messy ---------------------------- easy to eat

unhealthy/fattening -------------- healthy/low fat

boring/traditional ---------------- fun/interesting flavours

expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:

pudding (chocolate, vanilla, etc)

cut up veggies

fruit (apples, bananas, etc)b

granola bars (and similar products)

cheese snacks (handi snacks, cheese strings etc)

crackers (saltine, ritz, etc)

chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

Marketing 12

Today we will be talking a little more about distribution and looking at the idea of using airships.  

First look at the VIDEO of the first flight of the Airlander 10, nicknamed the flying bum.  It crashed, very slowly on its second flight.  

1. Do you think that the nickname and the 'crash' will do permanent harm to the idea of airships or is it just a minor setback.  

Now read this ARTICLE.  

2. This company plans to use a different airship, one made by Lockheed Martin (they make weapons and military products), does there design (not bum looking) give it an advantage over the Airlander 10? Explain.

3. Why is this company planing on using airships for its mining company?

4.  Does this seem like a feasible idea (does it make sense, will it be cost effective)? Explain.