Good Morning and happy Thursday!
Today you are going to start working on your final projects for Marketing. We will go through the instructions as a class.
You will also be writing an in class final on Thursday January 26. Come prepared. :)
Marketing 11
BACKFIRE!!!
Great Commercial, but it Backfired!!
Are you Good Enough to Fail?
The Assignment: You
are to come up with a GOOD Commercial that uses good strategies and captures
people’s attention. Since you are experts in marketing that should
be easy enough. However, the challenge is that you have to make a
good commercial that is for a bad product. In other words, come up
with a bad idea, and then sell it with excellent
promotion. You may work alone, or in a group up to a MAXIMUM of
3 people.
Outline for the assignment:
·
You must create either a video commercial or a series of print
advertisements that are good quality and use proven marketing
strategies. The ad must be for a BAD idea. It must be a
GOOD commercial. (30)
·
After you finish your commercial/poster/video presentation, the
class as a whole will decide whether or not your commercial is a “GOOD” and
whether or not it would actually Backfire. (10 marks)
{Peer evaluated}
TOTAL: 40 Marks
Due: Presentations Wednesday January 25
Marketing 12
PSA Advertising/Final
Project.
The Assignment: You
are to come up with a commercial that is designed to:
·
Increase student awareness about topic that you feel is
important
·
Attempt to get people to try to change their behaviour or the
behaviour of others
·
Attempt to change peoples’ opinion on a topic
·
Attempt to get people to donate money to a cause.
Outline for the assignment:
Come up with a topic to make your PSA about. It will
be easier for you if you personally feel that the topic is important
Remember that with PSA’s, emotional connection is
key! Music can help, personal stories, feeling of hope or change,
simple images, and shock. You may choose to add in an ad extension,
such as a link to a website or social networking site (real or made up)
After you finish your commercial/poster/video presentation, the
class as a whole will decide whether or not your commercial was a ‘good’
commercial and then if it actually achieved its goal (making students stop and
think) in other words, was it an effective advertisement. (10 marks)
{Peer evaluated}
TOTAL: 40 Marks
Due: Presentations Wednesday January 25
