January 13

Happy Friday the 13^th! You have made it through another week. We are getting close to the end of the semester so I need everyone to make sure they have all of last week’s tasks submitted by the end of class. I will come around and let you know which ones, if any, are missing. J

Marketing 11

1. What is the purpose of marketing research?

2. How does the marketing department use production data?

3. What are 2 different types of new products? What are 2 examples of each?

Marketing 12

Today you will be looking at Distribution and Logistics.

1. Please define:

Channels of distribution

Logistics

Intermediaries

Intensive distribution

Selective distribution

Direct channel

Importers

Wholesalers

Retailing

Specialty channels

Channel captains

Free on Board (F.O.B.)

2. Please create a chart that has the 4 distribution policies, a description and an example from the textbook (pages 287-291)

Distribution Policy                                 Description                                         Example from the Textbook