Happy Friday!

Please make an effort to hand in any outstanding tasks from this week. Thank you. Here is what we are working on today. :)

Marketing 11

Please answer the following questions fully (minimum 5 sentences each).

1)  Could it be valuable for a company to offer items even if they are not profitable? Why or why not?

2)     In your opinion, what are some of the ethical issues surround the use of some research observation methods? 

3)      Explain how the marketing challenges and strategies of 2 businesses (1 using consumer research and the other using competitive research) are similar. How are they different?

Marketing 12

We are looking at pricing strategies such as market skimming, penetration pricing, competitive pricing and benchmark pricing.