Good afternoon!

Please make sure that you have the tasks from last Tuesday and last Wednesday handed in by the end of class. If you can’t remember if it has been handed in come and see me. Thank you!

Commercial Day. We are going to look at a couple of Christmas commercial you may or may not have seen this past season.

Marketing 11 please answer the following questions.

1. How much money people earn and where they live are among the important pieces of demographic information that marketing researchers collect. Explain how a market researcher could use this type of information to establish a test market.

2. What is hard data? Why is it important to market researchers?

3. What are the strengths and weaknesses of open-ended survey questions?

Marketing 12 we are working on 7.5 International Markets and Pricing.