Wednesday, January 4, 2017

Good morning everyone!


Today we are going to continue with the topics you started before the break.


Marketing 11 you will be working on activity 4.3 Gathering Primary Data. I have the handout.






Marketing 12 you will be working on the following assignment:


1. Please define the following terms using chapter 7 in the textbook.
Mark-up
Margin
Variable Costs
Fixed Costs
Break-Even Point
Economy of Scale
Price-Fixing
MSRP
Bait and Switch
Skimming
Marketing Boards

2.  Using pages 250-254 in the textbook come up with 2 examples of economies of scale.

3. Using pages 250-254 in the textbook come up with 2 examples of diseconomies of scale.

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