Today we are going to continue with the topics you started before the break.
Marketing 11 you will be working on activity 4.3 Gathering Primary Data. I have the handout.
Marketing 12 you will be working on the following assignment:
1. Please define the following terms using chapter 7 in the
textbook.
Mark-up
Margin
Variable Costs
Fixed Costs
Break-Even Point
Economy of Scale
Price-Fixing
MSRP
Bait and Switch
Skimming
Marketing Boards
2. Using pages 250-254 in the textbook come up with 2 examples of economies of scale.
3. Using pages 250-254 in the textbook come up with 2 examples of diseconomies of scale.
Mark-up
Margin
Variable Costs
Fixed Costs
Break-Even Point
Economy of Scale
Price-Fixing
MSRP
Bait and Switch
Skimming
Marketing Boards
2. Using pages 250-254 in the textbook come up with 2 examples of economies of scale.
3. Using pages 250-254 in the textbook come up with 2 examples of diseconomies of scale.
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