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Marketing 11

Please define:

Benefit Analysis

Feasibility Study

Invention

Innovation

Prototype

Information Utility

Place Utility

Time Utility

Market Potential

MOA (Market Opportunity Analysis)

Test Marketing

Production Launch

 

Marking 12

1. Which pricing policy has affect you the most? Explain your answer and provide an example. (Minimum of 3 sentences).

2. Why do countries add tariffs to goods being imported?

3. What are 3 types of goods coming into Canada that should have a high tariff? What are 3 types of goods that should not be subject to tariffs at all. Explain your answers.