FINAL EXAM

Marketing 11

1. Describe, in detail how marketers compete for your attention and dollars.  What strategies do they use?  What media is used and how?    (15 marks)

 Marketing 12

1. Describe, in detail how marketing has changed in recent years.  What new ways are marketers using to get people’s attention? How are they researching differently? Describe as many ways that marketing is evolving as you can.   (15 marks)

Good Luck Everyone!!!

Hello Crew!

We are continuing to work on our projects which we will be presenting tomorrow. All in class work is due to me by 2:45 (either physically handed in to me or emailed to me). Please use your time wisely!

Happy Monday everyone!

We are continuing with our projects. Presentations are Wednesday! Please be prepared at the start of class.

Any assignments not submitted are due by tomorrow at 2:45. Please email electronic copies and hand in any paper copies to Room 307.

Happy Friday Everyone!

Please continue to work on your final projects. Remember they are due next week. We only have 4 more classes after today so continue to work hard! You can do this!

I will check in with each individual or group to see your progress.

Good Morning and happy Thursday!

Today you are going to start working on your final projects for Marketing. We will go through the instructions as a class.

You will also be writing an in class final on Thursday January 26. Come prepared. :)

Marketing 11

BACKFIRE!!! Great Commercial, but it Backfired!!
Are you Good Enough to Fail?

The Assignment:  You are to come up with a GOOD Commercial that uses good strategies and captures people’s attention.  Since you are experts in marketing that should be easy enough.  However, the challenge is that you have to make a good commercial that is for a bad product.  In other words, come up with a bad idea, and then sell it with excellent promotion.   You may work alone, or in a group up to a MAXIMUM of 3 people.

Outline for the assignment:

·         You must create either a video commercial or a series of print advertisements that are good quality and use proven marketing strategies.  The ad must be for a BAD idea.  It must be a GOOD commercial. (30)

·         After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial is a “GOOD” and whether or not it would actually Backfire.    (10 marks) {Peer evaluated}

TOTAL: 40 Marks

Due: Presentations Wednesday January 25

Marketing 12

PSA Advertising/Final Project.

The Assignment:  You are to come up with a commercial that is designed to:

·         Increase student awareness about topic that you feel is important

·         Attempt to get people to try to change their behaviour or the behaviour of others

·         Attempt to change peoples’ opinion on a topic

·         Attempt to get people to donate money to a cause. 

Outline for the assignment:

Come up with a topic to make your PSA about.  It will be easier for you if you personally feel that the topic is important

Remember that with PSA’s, emotional connection is key!  Music can help, personal stories, feeling of hope or change, simple images, and shock.  You may choose to add in an ad extension, such as a link to a website or social networking site (real or made up) 

After you finish your commercial/poster/video presentation, the class as a whole will decide whether or not your commercial was a ‘good’ commercial and then if it actually achieved its goal (making students stop and think) in other words, was it an effective advertisement.  (10 marks) {Peer evaluated}

TOTAL: 40 Marks

Due: Presentations Wednesday January 25

Marketing 11 please answer the following questions.

1.       What are the 5 types of utility and how does each contribute to product development.

2.       There are 6 components of form utility. Please identify them, provide an explanation and example of each.

3.       Complete handout K on product utility identify the form of utility used in the example and explaining your answer.

Marketing 12 using pages 318-323 please identify the four inventory management considerations. Include a definition, why it is important to consider this factor and a way to control his consideration. 

Commercial Day!

Marketing 11 in a chart please describe the stages of product development. There are 8 steps and you will find information in your textbook on pages 174-178.

Marketing 12 we are looking at logistics. Please read pages 313-318 and answer the following questions.

1) Please define logistics.

2) Please list and describe the major factors in determining an appropriate transportation method and their primary considerations for each (there are 4 factors).

3) Please complete the chart with transportation methods, reasons to use the method and an example of when it is used.

Transportation Method	Why Use	Example

Good Morning! I hope everyone had a great weekend. J Here is the plan for today.

Marketing 11 please answer the following questions.

1. Please complete the chart by identifying 3 products that flopped and explain why you believe they failed.

Brand Name	Product Description	Reasons for Failure

2. a)List at least 3 products that you can recall that are no longer on the market.

b) Would you consider these products to have been failures? Why or why not?

3. What are some reasons a manufacturer remove an item/product from the market?

Marketing 12 please identify and explain the 13 considerations for selection a distribution channel using pages 308-310 in your textbook?

January 13

Happy Friday the 13^th! You have made it through another week. We are getting close to the end of the semester so I need everyone to make sure they have all of last week’s tasks submitted by the end of class. I will come around and let you know which ones, if any, are missing. J

Marketing 11

1. What is the purpose of marketing research?

2. How does the marketing department use production data?

3. What are 2 different types of new products? What are 2 examples of each?

Marketing 12

Today you will be looking at Distribution and Logistics.

1. Please define:

Channels of distribution

Logistics

Intermediaries

Intensive distribution

Selective distribution

Direct channel

Importers

Wholesalers

Retailing

Specialty channels

Channel captains

Free on Board (F.O.B.)

2. Please create a chart that has the 4 distribution policies, a description and an example from the textbook (pages 287-291)

Distribution Policy                                 Description                                         Example from the Textbook

Greetings!

Commercial Day J

Marketing 11

1) Why would a company develop a new product? Can you give me an example of a company that has recently launched a new product (in the last 6 months)?

2) Compile a list of at least four reasons products fail.

Marketing 12

1. List 8 products you buy regularly and the price you normally pay. What price would get you to buy more of this product? What price would have you buying less?

2. Find an example of a company who used or uses marketing skimming and an example of a company that used or uses penetration pricing. (Provide the company name and the products they used these strategies with). What would be the potential benefits of this strategy for them?

Happy Wednesday!

Marketing 11

Please define:

Benefit Analysis

Feasibility Study

Invention

Innovation

Prototype

Information Utility

Place Utility

Time Utility

Market Potential

MOA (Market Opportunity Analysis)

Test Marketing

Production Launch

 

Marking 12

1. Which pricing policy has affect you the most? Explain your answer and provide an example. (Minimum of 3 sentences).

2. Why do countries add tariffs to goods being imported?

3. What are 3 types of goods coming into Canada that should have a high tariff? What are 3 types of goods that should not be subject to tariffs at all. Explain your answers.

Good afternoon!

Please make sure that you have the tasks from last Tuesday and last Wednesday handed in by the end of class. If you can’t remember if it has been handed in come and see me. Thank you!

Commercial Day. We are going to look at a couple of Christmas commercial you may or may not have seen this past season.

Marketing 11 please answer the following questions.

1. How much money people earn and where they live are among the important pieces of demographic information that marketing researchers collect. Explain how a market researcher could use this type of information to establish a test market.

2. What is hard data? Why is it important to market researchers?

3. What are the strengths and weaknesses of open-ended survey questions?

Marketing 12 we are working on 7.5 International Markets and Pricing.

Happy Monday everyone! I hope you had a wonderful weekend. Here is what we are working on today.


Marketing 11:
Read pages 155-159 and answer the following questions


1. What is the difference between how a researcher and a marketer approach the task of preparing a research report?


2. Select a product or service you use regularly and write a question that a marketer might want to have answered by marketing researchers. Remember what you've learned.


3. Complete the Mean, Modem and Median sheet. What are the strengths and weaknesses of presenting data this way?


Marketing 12: 7.4 Pricing Policies

Happy Friday!

Please make an effort to hand in any outstanding tasks from this week. Thank you. Here is what we are working on today. :)

Marketing 11

Please answer the following questions fully (minimum 5 sentences each).

1)  Could it be valuable for a company to offer items even if they are not profitable? Why or why not?

2)     In your opinion, what are some of the ethical issues surround the use of some research observation methods? 

3)      Explain how the marketing challenges and strategies of 2 businesses (1 using consumer research and the other using competitive research) are similar. How are they different?

Marketing 12

We are looking at pricing strategies such as market skimming, penetration pricing, competitive pricing and benchmark pricing. 

Good morning!

Commercial Day :)

Marketing 11 you will continue looking at Market Research by looking at the differences between consumer research and competitive research.

Marketing 12 you are going to continue looking at factors that affect pricing.

If you finish these tasks for today, continue to work on the questions from Tuesday and Wednesday and check in with your stocks. I will be checking in with you and your investor accounts tomorrow so we can update our leader board.

Good morning everyone!


Today we are going to continue with the topics you started before the break.


Marketing 11 you will be working on activity 4.3 Gathering Primary Data. I have the handout.






Marketing 12 you will be working on the following assignment:

1. Please define the following terms using chapter 7 in the textbook.
Mark-up
Margin
Variable Costs
Fixed Costs
Break-Even Point
Economy of Scale
Price-Fixing
MSRP
Bait and Switch
Skimming
Marketing Boards

2.  Using pages 250-254 in the textbook come up with 2 examples of economies of scale.

3. Using pages 250-254 in the textbook come up with 2 examples of diseconomies of scale.

Welcome Back!! Happy New Year.

Today we will be doing a review activity to get us back in the mindset for Marketing.

Both Marketing 11 and 12.

LINK

Go to the following link and pick 3 articles to read through and answer the following questions.

1. Briefly summarise the article, you can use point form.
2. What did you find interesting or learn from the article?
3. How does this tie into what you have already learned in Marketing?